YouAppi

Mobile Marketing Platform

Business Software
Acquired by Affle on May, 2023

Company Overview

Snapshot

Founded in September 2011 by Moshe Vaknin, Ofer Garnett, and Gur Lavie, YouAppi operates with 51–200 employees. The company raised a total of $18.1M across 4 funding rounds from 8 investors. In May 2023, YouAppi was acquired by Affle.

Business overview

YouAppi is a mobile in-app advertising and retargeting company that utilizes a DSP to connect users with apps and drive retention. Its programmatic mobile app retargeting products enhance app visibility and user engagement. The company offers tailored solutions with transparent reporting, focusing on activating and retaining valuable users, re-engaging dormant ones, and growing app revenue. YouAppi operates in the Business Software sector, specifically within Sales & Marketing Solutions and Advertising Platforms, serving enterprises, online retailers, and consumer goods companies globally.

Strategic signal

In May 2026, YouAppi announced the appointment of Nisan Schitrit as CEO, tasked with leading the company's next phase of AI-led growth and global expansion. This leadership change signals a strategic focus on leveraging artificial intelligence to drive future development and expand market reach, indicating a forward-looking growth trajectory for the company under new direction.

Company Intelligence Q&A

What was a significant recent corporate development for YouAppi?
In May 2026, YouAppi appointed Nisan Schitrit as CEO to lead its next phase of AI-led growth and global expansion.
When was YouAppi acquired?
YouAppi was acquired by Affle in May 2023.
What was YouAppi's last disclosed funding round?
In February 2016, YouAppi raised $13.1M in a funding round with participation from Global Brain Corporation.
What was YouAppi's strategic focus in early 2020?
In February 2020, YouAppi integrated AppsFlyer's Audiences to improve app retargeting performance, indicating a focus on enhancing its core mobile marketing capabilities.
What was a key product development for YouAppi in 2015?
In May 2015, YouAppi launched a new version of its OneRun Platform, enhancing its mobile marketing offerings.

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