Company Overview
Snapshot
Founded in September 2011 by Moshe Vaknin, Ofer Garnett, and Gur Lavie, YouAppi operates with 51–200 employees. The company raised a total of $18.1M across 4 funding rounds from 8 investors. In May 2023, YouAppi was acquired by Affle.
Business overview
YouAppi is a mobile marketing platform specializing in in-app advertising and retargeting solutions. The company leverages its DSP to connect users with apps, focusing on user retention and engagement. Its programmatic mobile app retargeting products aim to enhance app visibility and re-engage dormant users, ultimately growing app revenue. YouAppi provides tailored solutions with transparent reporting, emphasizing user loyalty beyond initial downloads. The company operates within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms, serving enterprises, online retailers, and consumer goods companies globally.
Strategic signal
In May 2023, YouAppi was acquired by Affle, a global digital marketing solutions company. This acquisition signals a strategic move to integrate YouAppi's gaming-focused programmatic mobile app marketing platform into a larger ecosystem, validating its technology and market position while promising expanded reach and capabilities under new ownership.
Log in to access full profile ›Company Intelligence Q&A
- When was YouAppi acquired?
- YouAppi was acquired by Affle in May 2023.
- Who are the founders of YouAppi?
- YouAppi was founded by Moshe Vaknin, Ofer Garnett, and Gur Lavie.
- What was YouAppi's last disclosed funding round?
- In February 2016, YouAppi raised $13.1M from investors including Global Brain Corporation.
- What is YouAppi's core offering?
- YouAppi provides a mobile in-app advertising and retargeting platform that uses a DSP to connect users to apps, focusing on user retention and engagement through programmatic solutions.
- What significant product development did YouAppi announce in 2021?
- In March 2021, YouAppi revealed its proprietary contextual targeting algorithm in anticipation of Apple's IDFA changes with iOS14.