Company Overview
Snapshot
Founded in September 2011 by Moshe Vaknin, Ofer Garnett, and Gur Lavie, YouAppi operates with 51–200 employees. The company raised a total of $18.1M across 4 funding rounds from 8 investors. In May 2023, YouAppi was acquired by Affle.
Business overview
YouAppi is a mobile in-app advertising and retargeting company that leverages its DSP to connect users with apps and enhance user retention. The company's programmatic mobile app retargeting products focus on app visibility and user engagement. YouAppi employs a holistic marketing funnel approach to activate and retain valuable users, re-engage dormant ones, and drive app revenue growth. It serves the mobile advertising market, operating within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.
Strategic signal
In May 2023, YouAppi was acquired by Affle, a global digital marketing solutions company. This acquisition signals a strategic move for YouAppi to integrate into a larger ecosystem, potentially expanding its reach and capabilities in the mobile app marketing and Connected TV advertising sectors, as highlighted by the subsequent appointment of Nisan Schitrit as CEO in May 2026 to lead AI-led growth and global expansion.
Log in to access full profile ›Company Intelligence Q&A
- When was YouAppi acquired?
- YouAppi was acquired by Affle in May 2023.
- Who was appointed CEO of YouAppi recently?
- In May 2026, Nisan Schitrit was appointed CEO of YouAppi to lead its next phase of AI-led growth and global expansion.
- What was a significant product development for YouAppi in 2021?
- In March 2021, YouAppi revealed its proprietary contextual targeting algorithm in anticipation of Apple's IDFA changes with iOS14.
- What was a key partnership for YouAppi in 2019?
- In March 2019, zvelo partnered with YouAppi to prevent fraudulent bot traffic, enhancing the company's mobile fraud protection suite.
- What was a notable expansion for YouAppi in 2017?
- In May 2017, YouAppi opened a new office in Beijing, reporting 500% revenue growth in 18 months.