Company Overview
Snapshot
Founded in September 2011 by Moshe Vaknin, Ofer Garnett, and Gur Lavie, YouAppi operates with 51–200 employees. The company raised a total of $18.1M across 4 funding rounds from 8 investors. In May 2023, YouAppi was acquired by Affle.
Business overview
YouAppi is a mobile in-app advertising and retargeting company that leverages its Demand-Side Platform (DSP) to connect users with apps and enhance user retention. The company's programmatic mobile app retargeting products aim to boost app visibility and engagement. YouAppi employs a holistic marketing funnel approach to activate and retain valuable users, re-engage dormant ones, and grow app revenue through tailored solutions and transparent reporting. It operates within the Business Software sector, specifically focusing on Advertising Platforms within Sales & Marketing Solutions.
Strategic signal
In May 2026, YouAppi appointed Nisan Schitrit as CEO to lead its next phase of AI-led growth and global expansion. This leadership change signals a strategic focus on leveraging artificial intelligence for future development and expanding its market presence, indicating a forward-looking growth trajectory for the company under new leadership within the Affle Group.
Log in to access full profile ›Company Intelligence Q&A
- When was YouAppi acquired?
- YouAppi was acquired by Affle in May 2023.
- What was a significant funding event for YouAppi?
- In February 2016, YouAppi raised a funding round from investors including Global Brain Corporation.
- What strategic leadership change occurred at YouAppi?
- In May 2026, Nisan Schitrit was appointed CEO of YouAppi, with a mandate to lead the company's AI-led growth and global expansion initiatives.
- What product update did YouAppi release in 2015?
- In May 2015, YouAppi launched a new version of its OneRun Platform, enhancing its mobile marketing capabilities.
- How is YouAppi addressing mobile fraud?
- In September 2017, YouAppi introduced a comprehensive mobile fraud protection suite, supported by a dedicated fraud analytics team.