Company Overview
Snapshot
Founded in September 2011 by Moshe Vaknin, Ofer Garnett, and Gur Lavie, YouAppi operates with 51–200 employees. The company raised a total of $18.1M across 4 funding rounds from 8 investors. In May 2023, YouAppi was acquired by Affle.
Business overview
YouAppi is a mobile marketing platform specializing in in-app advertising and retargeting. The company leverages its DSP to connect users with apps, focusing on user retention and engagement. By employing a holistic marketing funnel approach, YouAppi aims to activate and retain valuable users, re-engage dormant ones, and drive app revenue growth. Their tailored solutions and transparent reporting emphasize user engagement and loyalty, serving the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.
Strategic signal
In May 2026, YouAppi announced the appointment of Nisan Schitrit as CEO, signaling a strategic focus on AI-led growth and global expansion. This leadership change indicates the company's intent to further leverage artificial intelligence in its mobile growth and Connected TV advertising platforms, aiming to strengthen its market position under the Affle Group.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant recent corporate development for YouAppi?
- In May 2026, YouAppi appointed Nisan Schitrit as its new CEO, with a mandate to lead the company's next phase of AI-led growth and global expansion within the.
- When was YouAppi acquired and by whom?
- YouAppi was acquired by Affle in May 2023. The acquisition positioned YouAppi as part of Affle Digital, a global digital marketing solutions company.
- What was YouAppi's last disclosed funding round?
- YouAppi secured its last disclosed funding round in February 2016 from investors including Global Brain Corporation and Hawk Ventures.
- What was a key technological integration for YouAppi in 2020?
- In February 2020, YouAppi integrated AppsFlyer's Audiences to enhance its app retargeting performance, aiming to improve the effectiveness of its mobile marketing strategies.
- What strategic partnership did YouAppi form in 2019?
- In March 2019, YouAppi partnered with zvelo to prevent fraudulent bot traffic, reinforcing its commitment to delivering comprehensive mobile fraud protection.