Zeex
Crypto to Product, No Fiat, No Fees
Company Overview
Snapshot
Founded in April 2017 by Guy Melamed and Ziv Isaiah, Zeex operates with 1–10 employees. The company ceased operations in November 2019.
Business overview
Zeex aimed to facilitate the adoption of cryptocurrency for everyday shopping by enabling consumers to securely buy and sell services and products directly with businesses using blockchain technology. As part of the Zeek Group, the company leveraged existing retail and distribution relationships with over 350 brands, proprietary fraud prevention technology, and a four-year operational track record. Zeex operated in the Fintech and eCommerce sectors, focusing on transactions, online shopping, payments, retail, and mobile payments.
Strategic signal
In May 2018, Zeex was highlighted by Bitcoinist.com as a blockchain-based startup with the potential to pave the way for broader cryptocurrency usage. This indicated early market interest in Zeex's approach to integrating crypto into daily consumer transactions, suggesting a strategic validation of its business model within the nascent crypto-commerce landscape.
Log in to access full profile ›Company Intelligence Q&A
- What is Zeex's primary mission?
- Zeex's primary mission was to unlock the potential of cryptocurrency adoption for day-to-day shopping, enabling consumers to securely and easily buy and sell products and services directly with businesses using blockchain technology.
- When was Zeex founded and by whom?
- Zeex was founded in April 2017 by Guy Melamed, who served as Co-founder & CEO, and Ziv Isaiah, who was Co-founder & CTO.
- What was Zeex's operational status?
- Zeex is currently non-active, having ceased operations in November 2019.
- How did Zeex leverage its association with the Zeek Group?
- As part of the Zeek Group, Zeex benefited from retail and distribution relationships with over 350 top brands, proprietary fraud prevention technology, and an established operational track record.
- What market interest did Zeex attract in 2018?
- In May 2018, Bitcoinist.com featured Zeex, discussing its potential to drive cryptocurrency usage, and in June 2018, Forbes explored how gift cards could serve as a cryptocurrency use case, highlighting Zeex's relevance in the emerging crypto-commerce space.