Flipkart, a subsidiary of Amazon, is an e-commerce and online marketplace. With a registered customer base of over 100 million, offering over 80 million products across 80+ categories, Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns, customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians.

In September 2018, acquired Israel-based analytics company Upstream Commerce, which builds cloud-based, automated competitive pricing and product analysis solutions. With its acquisition, Flipkart aims to bring advanced, data science-based intelligent solutions to India to help local sellers boost sales and serve its customers better.

Following the acquisition, Flipkart opened an R&D center in Israel to focus on cybersecurity, cloud computing and data protection. .The new center will also scout for acquisitions in the country.