Haier Group Corporation is a home appliances and consumer electronics company. It designs, develops, manufactures and sells products including refrigerators, air conditioners, washing machines, dryers, microwave ovens, mobile phones, computers, and televisions. The home appliances business, namely Haier Smart Home, has seven global brands – Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, Aqua and Candy.

Haier Israel Innovation Center (HIIC) was established in 2017 and functions as the front technology and innovation scouting office of
HIIC aims to assist Haier and its subsidiaries to find the most cutting-edge technologies from Israel, as well as catalyzing technical and business discussions between Haier and Israeli startups.

It is positioned as Israel’s resource integration center to meet the R&D demands of the industry through the following ways:
Look for matching technology in Israel according to the specific demands of industrial R&D, Take the initiative to identify related and inter-disciplinary innovations based on the technology areas and directions that the industry is concerned about Hold regular matchmaking conferences in Qingdao and Israel to provide more in-depth access to Israeli technology, Monitor Israeli innovation and technology trends and export technical intelligence on a regular basis.