Marketo Inc provides digital marketing software and solutions. The company's platform enables the execution, management, and analytical measurement of online, social, mobile, and offline marketing activities and customer interactions. It designs, builds, and markets the engagement marketing platform with integrated applications to address the needs of marketing professionals. In 2018, Adobe acquired Marketo.

In 2015, Marketo established aninnovation center in Tel Avivthat focuses onbig data and predictive analytics software to help marketers engage with customers at scale. The reason for the research center was the acquisition of the Israeli start-up Insightera in 2013.
In March 2019, the company announced it was closing the Israeli center.