Adobe Closing Israeli R&D Center, Letting Employees Go
#Layoffs
Sep 18, 2018
www.cmo.com.au
Adobe confirms acquisition of Marketo for US$4.75bn
#Acquisition #Partners
Aug 16, 2016
www.prnewswire.com
Vista Equity Partners Completes Acquisition of Marketo
#Acquisition #Partners
May 31, 2016
techcrunch.com
Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash
#Acquisition
Dec 12, 2013
www.globes.co.il
Marketo buys Israeli personalization co Insightera
#Acquisition
About
Marketo Inc provides digital marketing software and solutions. The company's platform enables the execution, management, and analytical measurement of online, social, mobile, and offline marketing activities and customer interactions. It designs, builds, and markets the engagement marketing platform with integrated applications to address the needs of marketing professionals. In 2018, Adobe acquired Marketo.
In 2015, Marketo established aninnovation center in Tel Avivthat focuses onbig data and predictive analytics software to help marketers engage with customers at scale. The reason for the research center was the acquisition of the Israeli start-up Insightera in 2013. In March 2019, the company announced it was closing the Israeli center.