Procter & Gamble (P&G) is the worlds largest consumer goods company and home to iconic, trusted brands, including Always, Charmin, Braun, Fairy, Febreze, Gillette, Head & Shoulders, Oral B, Pantene, Pampers, Tide, and Vicks.

In 2007, P&G established the Israel House of Innovation with the goal of establishing a multi-disciplinary, open innovation network scouting for P&Gs most complex problems. It brings disruptive solutions to P&G within their areas of interest. P&G Israel combined newly discovered innovation from Israel with their economy of scale, and the opportunities that arise from working within a global corporation.