Shutterfly Inc offers online image publishing services. Its photo-based products includephoto books, greeting cards, prints/posters, calendars, gifts, and decoration for homes. The company also offers online cards for invitations, wishes, and greetings. Shutterfly has acquired several companies, enhancing its offerings to include high-quality, personalized stationery, withparticular emphasis on wedding invitation design, video and photography equipment rental, and an automated photo book creation application.

Shutterfly Israel, formerly known as Photoccino, is a significant arm of Shutterfly, stemming from its acquisition in 2012. Photoccino's original platform was a cloud-based photo-recognition and analysis tool that helped users organize their digital photos into various presentations, such as calendars and gift cards. The Haifa development center, which originated from this acquisition, is now pivotal to Shutterfly's operations, processing an impressive 10 million images daily. The center has expanded its focus to mobile innovations and delving deeper into artificial intelligence and machine learning. A notable achievement from the Haifa team is the development of an algorithm that can craft a personalized photo album in a mere 90 seconds, streamlining a process that once demanded extensive user involvement. This innovation leverages past albums, user preferences, and other relevant data to predict the optimal design for each unique album.