Toluna, an ITWP company offers free polling, surveys, and opinion posting via an app and the web. Users can pose questions and express themselves to a global audience. In doing so, they accumulate points and virtual awards that can be redeemed for actual ones. These services function as a social media tool as well as a crowdsourcing and data analytics resource for companies.

Toluna Israel formed in 2007 as the outcome of Toluna's acquisition of Israeli company dPolls. dPolls offered a polling and survey platform similar to Toluna. The acquisition, which included a merger between dPolls and Test & Vote, incorporated the Israeli team into Toluna's ranks. The companybranchin Haifa serves R&D purposes, focusing on software development.