Coca-Cola Founders partners with experienced entrepreneurs worldwide and empowers them with Coca-Cola's relationships, resources, and reach before they create a start-up. Using Lean Start-up methods, founders grow their start-ups with Coca-Cola as the lead backer. After the business model is proven, Coca-Cola becomes a minority shareholder. Collaborating from the very start results in more speed, more scale, and more impact.
The Coca-Cola Founders model creates a winwin for all involved. Founders are given a huge advantage through the power of Coca-Cola and the opportunity to do what most can only dream about. In return, Coca-Cola gets early access to new, fast-growing markets and proven growth opportunities for its business.
Coca-Cola Founders doesn't accept applications. It handpicks every founder, delving deep into the start-up community to find the right fit, and taps into its existing cofounder network for references.