HUGROW's goal is to accelerate the transformation of early-stage innovations from the Hebrew University's Robert H. Smith department of agriculture, food, and environment into commercially attractive technologies. The program leverages Hebrew University's experience, expertise, infrastructure, brand, and network of global connections and provides entrepreneurs access to education and training, including guidance and feedback from experienced mentors. Graduates of the program will have a clear view of the most effective development path for their chosen technology and will also be equipped with a clear and concise business model analysis, investment materials, and a project pitch. HUGROW is a collaboration between the Yissum Technology Transfer Company from the Hebrew University and its seed investment fund, Agrinnovation.