shai granot

An accomplished CEO specialising in Marketing ,Entrepreneurship & Human Magnet !!! What is Effectivate all about : An innovative web-based neuro-wellness application, providing memory focused cognitive training for older adults. The Brain-Training market is estimated at $2.4B and is enjoying double-digit growth (expected to pass $8B by 2022). This market covers brain training apps for all ages, we focus on the 'Silvers', older adults. This growing demographic is fast becoming a very important driver of consumption. They are looking for opportunities to improve their health and wellness and are spending money in order to achieve it. And so, today normal age-related cognitive decline is becoming a major issue. Supporting this population's cognitive wellness can enhance the chance of successful aging of a growing population. There are various cognitive training applications available worldwide including Lumosity, Brain HQ, Memorado, NeuroNation, Peek. Our product took the common cognitive training practice used by these companies, to the next level. This was done by enhancing training efficacy both within each training session and by supporting on-going use of the application. Within a training session: our tasks are personalized (using AI), continuous and function-focused, providing a tailor made-intence memory training.