Eyal Elhayany

TARYA - A Peer 2 Peer (P2P) Lending revolutionizes the state of affairs by creating a direct, online platform facilitating interaction between borrowers and lenders. This direct connection, bypassing existing credit organizations and banks - would allow borrowers to obtain credit at significantly lower costs and lenders to yield far better interest rates than those available by the alternatives. We believe the venture has the potential to change the structure of the credit market in Israel: As of late, there has been local social unrest and public opposition to the conduct of the banking institution elevating the need for more affordable loans with attractive investment opportunities.