Lev-Gal Wertman

Currently I am dedicating all my time to my venture Textrayz. Textrayz software generates unique applications for mobile. Clients in the content industry who use this system can easily generate native applications, with no programming required. The applications are based on a new 3D-layers logic of content organization and navigation. With years of experience in design for the content industry, I have developed expertise in creating concepts for effective content distribution to large audiences. I have a vast experience in developing formats for web, print and tablet. My responsibilities included creating the graphic logic, navigation logic and usability of a large number of media products. I was the leading designer of the team that founded the high-profiled TheMarker business group media, which was widely acknowledged as creating a graphic as well as an editorial revolution. In the last four years I have had the honor to serve as the chief editorial designer of Ha'aretz group, responsible for all the products in all platforms (print, web and tablet). During my last year in this position, I led and oversaw the redesign of sections of the printed edition, Haaretz Hebrew website and Haaretz English website and the design of TheMarker Hebrew application for iPad and the acclaimed Haaretz international English application for iPad. In addition, I designed the master templates, grids, libraries, platform behaviors and wireframes of products under my responsibility.