Ofer Friedman

VP Marketing of AU10TIX, forerunners of 2nd generation ID authentication and onboarding automation. More than 12 years experience in High-tech, 7 of which in Fintech. Deep knowledge of financial services and Fintech markets. Rich experience working with tier-1 players. Key role in transforming the company from an ID authentication player to a global leader in onboarding automation and a category owner. Responsible for marketing strategy and its implementation throughout the value chain: From early opportunity and emerging trend detection through discovery of market gaps and competitor weaknesses, detecting decision influencers and understanding influence dynamics, implementing competitive advantages in product development, brand building and demand generation. Played lead role in growing customer base X20 and revenue X25. Specializing in "difficult clients" and long-term contracts while maintaining higher profitability rate in the market. Well connected and networked. Inspired by Albert Einstein, Jules Verne, Steve Jobs, B.H. Liddell-Hart and Groucho Marx.