Ami Shimkin

A customer oriented professional, creative and results-driven. Specializes in B2B and online marketing. I combine my vast experience with business improvement, the art of data science and effective marketing to achieve better results to the organization. I believe in the power of networking, thats why I am a LinkedIn Open Networker (LION). Please feel free to connect with me using my email address: [email protected] My experience spans on: Business Improvement, Global Marketing, Sales-Marketing Alignment in a variety of roles including Online and Inbound Marketing, Advertising, Planning and Operational and Business Consulting. Key activities: Manage online marketing campaigns on various platforms (AdWords, Bing, Facebook, LinkedIn, Outbrain, etc') with a strong focus on ROI in order to achieve the company goals. Analyze marketing and sales performance based on ROI, various other revenue models, and different activity parameters. Optimizing advertising campaigns, web pages, landing pages, and cross-department processes. Running lead-generation process that meets sales needs, demand generation plans, web-based marketing, social media, lead nurturing, Go to Market plans and event marketing. Oversee SEO activity and managing SEO companies. Google Adwords & Google Analytics expert Have experience using: Act-On and Pardot - Email Automation Salesforc CRM LeanData Attribution model software Funnelwise Funnel Intelligence software Marketo (Insightera) - Website Personalization Software GTM - Google tag Manager and more B2B SaaS Information Technology (IT) ITSM - IT Service Management