Adi Segal

Emelais technology centers on the behavioral psychology of users, helping customers to deliver human focused platforms. By applying the latest ideas in cognitive computing & decision making neuroscience and making use of machine learning/artificial intelligence, Emelais technology allows its customers to effectively target digital platforms messages (emails, notifications, banners etc) to the behavioral profile of each specific user. The combination of tailoring messages to the users decision making style along with the right timing and framing (Content Architecture), engenders Habit Formation. Habit Formation is the most effective way to get customers hooked to your digital platform, increase user engagement and ensures habitual and proper use of your platforms.