Richard Rubenstein

* We are in the process of opening our seed round for funding. If this is of interest, please DM me* They call me the Mustard Man. Many start up brands and businesses dish up meaty products with bland-brand dressing. Im a broadly skilled marketer, brand builder, and entrepreneurial enhancer who serves up a lick of heat and depth of flavor that brands relish. Building multiple, successful startups (Verticals: Sustainable apparel, eCommerce, SEO, Entertainment, Event Management, Work Abroad, Nutrition), creating brands targeting niche markets and specializing in targeted concept events for nearly two decades, has enabled me to sharpen my competencies in: Full brand development aptitude - focusing on Idea Creation, Brand launch, Brand Activation, Guerrilla Marketing, Purpose Driven Events, Social Experiences, Place Making and Disruption. I believe Im only as good as what Im doing for you today. I also believe: 1. Big ideas trump big production. 2. Relationships with consumers need to stay and be lively. 3. Brand value is measured by emotion and not numbers. 4. Brands should fit the behavior of the consumer, not the other way round. 5. Products must become part of culture, or it will die. 6. Brands cannot enforce recognition and respect. They have to earn it. 7. Traditional brand building could use an unconventional helping hand. 8. Acting a little crazy, now is the sanest thing to do. I'm currently based in Tel Aviv & looking at opportunities. Native English speaker with many years of experience under my belt. Lets chat: ricruben@gmail.com