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Last update Comments

Jake levant

VP Marketing at Lightico - Changing the way call centers interact with digital engagement tools

About

15 years of marketing and organizational leadership in high-growth, high-tech start-ups. Key capabilities include positioning, online customer management, monetization and strategic marketing partnerships. Early marketing career galvanized in Fortune 50 companies including ExxonMobil and Procter & Gamble. Proven professional track record building & leading marketing/sales organizations for software start ups including Answers.com (acquired), Strategy Runner (acquired), fring (acquired) and founding other entrepreneurial ventures. Undergraduate degree at McGill University (Montreal, Canada) & MBA from INSEAD (Fontainebleau, France) --- I build profitable, enduring brands. I build from the bottom up and then the top down: setting strategy, developing, measuring it in market and refining. My DNA is a mix of analytics with creativity. My track record has shown that through customer and channel understanding I can continue to develop winning products and innovative go-to-market approaches. Responsible for planning & executing all marketing and sales activities from driving user acquisition, product direction, and channel partnerships. My results are measured in growth, revenues and profit. Specialties: organic and paid traffic (SEO & SEM), funnel conversion optimization, lead generation, product marketing, PR, partnerships, affiliates, performance marketing content marketing (using hubspot, buffer...) and email marketing (mailchimp, aweber, constant contact...),

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