We are AskIt: Predicting Customer Preferences with Behavioral AI
AskIt helps companies make quick and informed decisions by uncovering their clients' preferences, simulating human decisions through AI and predictive behavioral modeling.
We offer a rapid, cost-effective, and more precise approach.
We've brought together a team of PhDs and experts in behavioral science, drawing on recent cutting-edge research published by a Harvard professor.
We believe that by applying this research, AskIt will be at the forefront of applied behavioral science, offering unprecedented insights into human behavior.
Before founding AskIt, I spent 14 years working in Israeli governmental roles, including in intelligence, where I honed my skills in data analysis and decision-making at the highest levels.
I then transitioned into behavioral science, spending the next 4 years as Chief of Projects at Kayma Company, working alongside Professor Dan Ariely, and later for 2 more years as CEO of a survey company named Direct Polls.
Through these experiences, I became acutely aware of the limitations of traditional methods for predicting human behavior—methods that often rely on outdated surveys and models, failing to capture the complexity of real-world decision-making. This insight led me to create AskIt.
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