The Total Boox revolution comes to fundamentally change the domain of ebooks from purchase centric to reading centric. Total Boox has created a ground-breaking ebook distribution channel, where all ebooks are always available to all readers, with no limitations. Readers can download hundreds of books to their mobile devices at no cost, read them online and offline, and keep them indefinitely. As they read, readers are charged only for the portions they actually read. If a user reads 5% of a book he/she would pay 5% of the price, and OWN these 5%. It's a novel purchase-as-you-consume model, where the portion of the product owned by the user grows gradually, and follows the personal consumption pattern of each user. This is a patented approach, never before used anywhere.
The Total Boox model has many advantages over the common buy first read later model. It's the simplest, most direct book-reader connection. It eliminates risk and provides a far better value proposition to users; helps publishers find new readers and launch new authors, and creates major advantages in distribution, curating, analytics and more. Unlike the recent ebook subscription services, Total Boox readers pay only for actual value received, and every payment is used towards building a lasting asset.
Yoav Lorch is a seasoned entrepreneur and leader with extensive experience in founding and leading innovative companies across various sectors. He is currently the Founder of Re-Thinking the Brain, focusing on cognitive development. Previously, he co-founded Efshar-Mutar, a company enhancing children's skills through innovative play systems. As the Founder and CEO of Total BooX, he revolutionized the ebook industry with a unique 'purchase-as-you-consume' model. Lorch also founded Zlango, a visual language platform, and PressPoint, a pioneer in digital newspaper distribution. His ventures have attracted significant venture capital and established strong market presence.
Professional Experience
39y
Role Type
Leadership10y+
Product10y+
Other10y+
Consulting1y
Industry
Media & Entertainment Technologies10y+
Other4y
Education (Non-Tech)2.5y
Industrial Technologies1y
Organization Type
Startup10y+
Self-Employed10y+
Corporate1y
Career-Linked Companies in Finder
Companies from this member’s experience that have profiles in Finder