Based on data collected from different sources by our team,
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6/2019 due to acquisition
Cappsool
Cappsool Overview
Cappsool is an app-distribution and discovery platform that contextually matches apps with premium mobile content. Cappsool seeks to provide users with an intuitive, native, rewarding app-discovery experience by providing them with relevant apps in the content they are reading. The companys technology consists of a set of algorithms that match app offerings to users based on content analysis, geotargeting, mobile usage patterns, and other user parameters. Its system is based on algorithmic data-learning and processing, with new data feeding an ever-improving matching engine. Cappsool allows publishers to improve their mobile content monetization while maintaining a positive user experience, and enables users to discover relevant apps that they will be more likely to activate and use beyond the download.