Aetrex specializes in foot scanning technology and orthotics. The company also has a fast-growing comfort and wellness footwear line. Albert, the brands 3D foot scanner, offers a comprehensive, personalized foot scanning technology. The system uses computer vision, sensor, AI, and machine learning technologies to provide users with the most data about their feet (size, length, width, height, pressure, arch type and much more), in under one minute. Aetrexs biggest advances to date include key technology integrations with the Albert Operating System such as computer vision technology allowing for 3D foot views; machine learning to improve accuracy and determine industry fit; and 3D printing to produce a truly custom orthotic. The Aetrex Technology team designs and develops all hardware and software in-house. As leaders in the foot health and wellness space, Aetrex also owns and operates foot.com, a Foot Health Site on the internet. Aetrex Orthotics are available in a variety of options based on foot type and footwear style, for both men and women.

Aetrex Israel Ltd was founded after the acquisition of Fitracks in 2008. In 2017, Aetrex launched the iStep foot scanner, which was built entirely at Aetrex's technology division in Israel.