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Sekindo Expands Its AdTech Operations to the U.S. with the Opening of a New York Office and Key Hires
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May 10, 2015
www.globes.co.il
Israel's UM Digital blazes global digital media trail
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About
Universal McCann (UM) is a global media and advertising agency. UM is a member of Interpublic Group, operating under the IPG Mediabrands branch
In Israel, UM operates through UM Digital Tel-Aviv. UMD helps global brands to leverage the various digital channels and platforms to create digital strategies, interact with the target audience, and generate awareness, engagement and conversions.
In 2012, UM Acquired Sekindo (today Primis),a digital platform for video, online display, and mobile advertising.