Datorama is a marketing analytics platform that helps marketers connect all of their data sources to form a single source for more efficient reporting, better decision making, and complete control over their marketing performance. Datorama handles everything from data management to visualization, enabling marketers to make real-time decisions across an ever-expanding landscape of marketing channels. The company was named a cool vendor in "Cool Vendors in Data-Driven Marketing, 2016" by the Gartner Research Group.