Mintigo
Intelligent Customer Engagement Platform
Company Overview
Snapshot
Founded in June 2009 by Jacob Shama, Ehud Ben Reuven, Tzahi (Zack) Weisfeld, and Tal Segalov, Mintigo operated with 1–10 employees. The company raised a total of $51 million across 5 funding rounds from 9 investors. In August 2019, Mintigo was acquired by Anaplan.
Business overview
Mintigo developed a predictive marketing platform that leveraged predictive analytics and big data to identify a company's ideal customer profile. The platform was designed to provide marketers and sales teams with insights to streamline the sales process. By collecting thousands of data points on millions of global companies, including financials, staffing trends, installed technologies, and marketing channels, Mintigo created a 'CustomerDNA'. This allowed businesses to predictively score prospects and target accounts, integrating the data directly into marketing automation and CRM systems. Mintigo operated in the Enterprise Solutions sector, focusing on IT, R&D & Data Solutions, and Data Analysis & Decision Support, primarily serving the Marketing & Sales segment within Enterprise & Professional Services.
Strategic signal
In August 2019, Mintigo was acquired by Anaplan, marking a strategic consolidation in the predictive analytics and business planning software market. This acquisition indicated Anaplan's intent to enhance its offerings with advanced AI-powered predictive capabilities, allowing for more intelligent customer engagement and sales forecasting within its platform. For investors, this signaled a successful exit for Mintigo's shareholders and validated the company's technology and market position in enterprise AI.
Log in to access full profile ›Company Intelligence Q&A
- What was Mintigo's most significant corporate event?
- Mintigo was acquired by Anaplan in August 2019. This acquisition led to the company's inactive status.
- When was Mintigo founded and by whom?
- Mintigo was founded in June 2009 by Jacob Shama, Ehud Ben Reuven, Tzahi (Zack) Weisfeld, and Tal Segalov.
- What was the total capital raised by Mintigo?
- Mintigo raised a total of $51 million across 5 funding rounds from 9 investors.
- Which investors participated in Mintigo's February 2019 funding round?
- In February 2019, Mintigo secured funding from JAL Ventures and La Maison Partners.
- What product did Mintigo introduce in June 2018?
- In June 2018, Mintigo introduced MintigoAI, a comprehensive intent-based customer engagement platform powered by AI.